Explore Taobao, 1688, Weidian, Xianyu and Yupoo. Learn how each source works, compare their strengths, and browse buyable W2C finds — bought for you through an agent with QC photos.
Seller albums & product catalogs
Best for: Browsing seller albums, image catalogs and supplier showcases
Yupoo shows the photos; the buy link is usually a Weidian, Taobao or 1688 page. Browse those buyable finds on W2C or send the album to an agent.
Independent seller stores
Best for: Independent sellers, niche stores, shoes, streetwear and community finds
Weidian is where most curated finds actually live. Browse W2C’s Weidian catalog by category and buy through an agent with QC photos.
General retail marketplace
Best for: Fashion, lifestyle goods, accessories, electronics and daily items
Taobao has enormous variety but is hard to use abroad. Use agent guides and browse curated finds instead of a blank search box.
Wholesale marketplace
Best for: Wholesale products, factory-source items, bulk buying and low-price sourcing
1688 is factory-source and wholesale-oriented. Understand MOQ and supplier risks, and buy through an agent.
Second-hand marketplace (Goofish)
Best for: Second-hand goods, rare items, vintage pieces and one-off listings
Xianyu is peer-to-peer second-hand. Learn what to check and how to buy one-off items through an agent DIY order.
| Platform | Best for | Main strength | Need agent? | W2C use case |
|---|---|---|---|---|
| Yupoo | Browsing seller albums, image catalogs and supplier showcases | Image-first catalogs from sellers | Usually | Turn an album into a buyable, QC-verified find |
| Weidian | Independent sellers, niche stores, shoes, streetwear and community finds | Independent seller stores and community finds | Yes | The core W2C finds catalog — browse, filter and buy via agent |
| Taobao | Fashion, lifestyle goods, accessories, electronics and daily items | Huge product variety across every category | For most buyers | Category browsing, agent guides and QC-verified finds |
| 1688 | Wholesale products, factory-source items, bulk buying and low-price sourcing | Lower, source-level wholesale pricing | Yes | Wholesale sourcing ideas plus agent buying and QC |
| Xianyu | Second-hand goods, rare items, vintage pieces and one-off listings | Rare, used and long-tail items | Yes (DIY order) | Second-hand buying guide and agent DIY ordering |
W2C is an aggregator and discovery tool, not an official platform site. Most curated finds are Weidian-based.
They are the sources where products are listed or shown. Taobao is a large retail marketplace, 1688 is wholesale, Weidian hosts independent seller stores, Xianyu (Goofish) is second-hand, and Yupoo is an image-album catalog that usually links out to a real buy page. W2C organises finds from these sources and connects them to agent buying guides.
Choose Taobao for the widest retail variety, 1688 for wholesale and bulk pricing, Weidian for independent stores and community finds, Xianyu for second-hand and rare items, and Yupoo to browse seller albums that point to a buy link. Most curated finds on W2C are Weidian-based.
For most international buyers, yes. These platforms are built for domestic shoppers, so an agent buys on your behalf, receives the item at a China warehouse, takes QC photos, consolidates and ships worldwide. W2C connects each platform guide to the agent buying flow.
No. W2C is an aggregator and discovery tool. It organises product finds, shopping guides and agent information in one place, and is not affiliated with Taobao, 1688, Weidian, Xianyu or Yupoo.
Start from the curated Weidian catalog, then buy through any supported agent with QC photos.